From SMS to Rich Conversations: Exploring RBM in Debt Collection

In this episode of Credit Shift, Mark Oppermann and Graham Bragg dive into the move from traditional SMS to Rich Business Messaging (RBM) — and why it’s a big deal for debt collection and business communication.

They chat about how messaging has evolved, what makes RBM stand out, and why branding and trust matter more than ever in customer conversations. From richer content and better engagement to improved security and cost-effectiveness, this episode breaks down the real-world impact of RBM and why it's something every business should be thinking about.

Whether you’re in collections, customer service, or just trying to stay ahead of the messaging curve, this one’s worth a listen.

What We Cover

• Why RBM is gaining traction in credit and collections
• How branded messages can increase trust and engagement
• What makes RBM more secure, more insightful, and more cost-effective than SMS
• How RBM bridges the gap between cost-efficiency and high-impact communication
• Where messaging is headed next — and how to stay ahead of the curve 
• Businesses can leverage RBM for various applications beyond debt collection.

Prefer to Watch Rather Than Listen
https://youtu.be/h8t0mK1DkLE

Keywords

Credit Shift, SMS, RBM, Rich Business Messaging, Digital Transformation, Debt Collection, Communication Strategies, Customer Engagement, Branding, Security